Todd Whitehead is on the show today. In light of Facebook’s new launch of Atlas to market to people across devices and even offline, we’ll talk about whether we’re OK being the product or not. Ello anyone?
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Facebook announced it’s relaunching its Atlas ad platform with a new interface and the ability to track people across devices and even bridge the gap between online ad impressions and offline purchases. Techcrunch reports Facebook is quick to remind us that Atlas isn’t an add network but meant to measure and verify ad impressions. Facebook calls it “people-based marketing.” Although it also assures us that the data is encrypted and not associated with individual people. So they in no way have little private dossiers about every single thing that you do in your life. Nope.